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How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.The solution is not to slash budgets; rather, it’s through smart optimiza
Just How Predictive Analytics is Transforming Performance MarketingPredictive analytics provides data-driven insights that enable marketing groups to optimize campaigns based on actions or event-based goals. Utilizing historic information and machine learning, anticipating versions forecast possible results that educate decision-making.